Posts Tagged ‘social media’

Creating Great Writen Content

Creating Quality ContentContent is a much more important element than it was in the days of micro niche sites. Back then, content written by overseas outsourcers and then spun with software was common, and articles were only 100-300 words. That won’t fly these days, because Google won’t rank it, and social media won’t share it.

In the past, keyword research was the main element of content creation. Now keywords really don’t matter as much, since Google isn’t the king of traffic anymore.

Creating great content requires a little research. You need to visit other sites in your niche to get an idea of the type of content people are currently looking for.

Content should be between 1,000 and 3,000 words, and also have some other forms of media, such as pictures (which are especially important for sharing on Pinterest, Facebook, and other sites), and videos. You can even use other people’s content by embedding YouTube videos onto your own pages and writing commentary to go along with them.

This content should be mostly free of spelling and grammatical mistakes, and thoroughly researched and written. This is not only to please Google, but, most importantly, to please visitors.

Remember, the old method simply wanted to please Google by using keywords in the domain name, several times in the articles, and in back links. The content didn’t matter, because you actually just wanted visitors to leave your site through your affiliate link as quickly as possible.

But now that you aren’t going to be so worried about attracting Google traffic, you need to focus on making visitors happy. This, in turn, will please Google, because Google measures bounce rate (how long visitors stay on your site, and whether they read any other articles
while they are there).

This means the longer and more interesting your articles, the better you’ll likely rank in Google, AND the more likely your content is to be shared on social media, which is where most of your traffic will come from.

There are easy ways to write content quickly, such as roundup posts. For example, you can gather 10-20 links to other people’s content, write a small description of each one, and provide a link at the end of each description.

Don’t worry about losing traffic to those other sites. Just set your links to open in a new window so the user stays on your site to read the rest of the content after viewing the other site.

Another bonus is that Google loves to see sites that link OUT to quality sites. In the old days, it was mostly links IN that counted for ranking, but now the links you send OUT matter, too.

The bottom line:

Make great content.

This is the best way to please both Google AND visitors.

Tomorrow, we’re going to talk about promoting your content on social media, so you definitely don’t want to miss it! Social media doesn’t have to be scary! The next post will show you just how easy it really is!

Read More in the Amazon Affiliate Guide at: