One of the great things about marketing online is that you can sell digital products. Instead of having to physically create, store and ship tangible goods, you can eliminate all those costs and deal strictly in information products and other virtual items, which can significantly increase your profits.

As a product owner, obviously you set the price for your digital downloads. As an affiliate, you seek out products that have a good commission to promote. Both options are great for making money on the internet, without needing to maintain a warehouse full of stuff.

Overall, digital downloads usually have a much better payout than tangible goods. Of course, if you’re promoting a high-ticket tangible item, you might make more – but it could be harder to sell, too.

A digital download is a text, audio, or video file that buyers can download instantly onto their hard drive and access immediately. Instead of waiting until tomorrow afternoon to run to the local bookstore, they can conveniently log in at 3 o’clock in the morning when they can’t sleep and download an ebook on the topic they want.

A tangible book that costs $14.95 in a local bookstore can sell for $27 and end up on the Internet as a digital download. As an affiliate, your commission will probably be at least half of that, but even though you might make less, you also don’t have to do any of the creation, selling, delivery or customer support, either.

If you promote a tangible book on Amazon that costs $14.95, and you get 7% of that, you’re only earning a little over a dollar. But a $47 digital download, for example – for an ebook about the same topic – can easily offer you 50% commission, giving you more than $20.00 per sale!

It’s not hard to see which one pays better. As a product owner, you can create ebooks to compete with tangibles. You’ll charge a lot more, but you’ll be able to pay your affiliates a lot for their efforts, too.

If you’re not a writer and prefer a different type of product creation for your digital download, you can choose to create a series of MP3 files – audio tutorials that teach your topic to a paying audience. The public loves information they can digest on the go using their portable audio player, smart phone or other electronic gadget.

You can also use a screen-capture tool like Camtasia and create videos as your main products. Many people actually prefer to watch a lesson rather than read it. With both audio and video digital downloads, your price point can be much higher than what text-based infoproducts can bring in.

Combine all three media elements and you can be poised to market a high-ticket digital download that takes in hundreds or even thousands of dollars for a single sale – something affiliate marketers will jump all over.

Come back for another marketing tip real soon, and good luck with your online marketing efforts!

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