Do you know how to choose a winning Clickbank affiliate program? If you’re going to be promoting a product, it’s useful to have good solid criteria you can use to determine if the program is going to be profitable for you. Some of the key things you should look at are Gravity score, competition, the salesletter, the payout and the price. Learn what to look for in each area and you’ll be able to quickly find the best products to promote.
For beginners, it’s best to promote products in the 20 to 50 gravity range. These are products that have been proven to be successful sellers, but don’t have an overwhelming amount of competition. These are the products you want to shoot for when you first start out. Once you’re more experienced, you can aim at the 50+ gravity range. Anything below 20 probably won’t make you much money.
Even if the product has a good gravity, that doesn’t mean it’ll sell for you. Sometimes gravity scores are elevated by vendors artificially boosting the score by selling their own products through affiliate accounts. Take a look at the salesletter and decide for yourself whether or not you think the product will sell. If it’s not well-written and professional-looking, move on.
Next, determine how much the product costs and what it pays out. As an affiliate, you should look for products that pay out at least $20 per sale. Anything below that amount may not be worth your time… and believe it or not, it’s often as easy to sell a high ticket item as it is to sell a low ticket item.
There are products on Clickbank that go for $97 – $197. If you can find a product that you believe you can promote and has a gravity of over 20, it’s generally a better idea to promote that product than it is to promote a $40 product with similar gravity.
In addition to payout and price, one other thing you can look for is continuity. Continuity is basically a month-to-month membership program that will pay you commission every single month. Again, it takes about as much effort to sell a product without continuity as it does to sell one with continuity… except with continuity, you keep getting paid.
You also should look for competitors, because you actually want some competition in your area. That usually means other people are making money doing what you’re considering doing. For example, if you plan on advertising a hypnosis product on AdWords, you will want to see at least one or two other advertisers selling hypnosis ebooks there, too. If there are no competitors, then chances are someone’s tried it before and it didn’t work.
Keep in mind, however, that you don’t want to go into an over saturated niche, either. Too many competitors can be just as bad as no competitors.
Watch for another marketing tip real soon, and good luck with your online marketing efforts!
Here’s another great resource to help you build your business:
http://www.rupertmamby.com/affiliate
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