More Snapchat Tips

Snapchat Marketing IdeasToday is our final post on using Snapchat to market your business, and we’re going to take a look at a few tips that can really help take your marketing efforts over the top.

So let’s get started!

First, be sure you set yourself up for a particular lifestyle. This could be anything from the young, hip, fashion-forward crowd to the professional business crowd to the conservative housewife crowd. Whatever aligns with your brand is the image you should always convey.

Then make sure you stick to that particular image at all times when you create content on Snapchat. If you’re marketing to the professional business crowd, don’t post pictures of you at a grunge rock concert. If you’re marketing to housewives, don’t post a bunch of bikini shots. You get the idea. Stick with your brand’s lifestyle.

Next, it’s important to create Snapchat exclusive offers to keep people paying attention to your Snapchat. Offer occasional flash deals or contests that people have to react to immediately in order to claim. This is perfect for the Snapchat format, and it will condition your friends to watch carefully for content from you and to respond quickly.

Another really great tip is to create your own custom geo-filter.

In case you don’t know what a geo-filter is, it’s an image that can overlay a photo or video. Anyone can submit a personal geo-filter for free, but you have to pay if you want to include a business logo.

Once created, a geo-filter is active for up to 30 days.

These are especially inexpensive and useful if you are promoting a local business, because they charge by the amount of land you want to cover. (About $5 for a 20,000 square foot radius.) Users who take a photo in that area can see and use that particular filter, and each time they do it will promote your business.

You can encourage people to use your filter by holding a contest or special offer that users can enter by using the filter and sending you a Snap with it. Then you can add those Snaps to a Story for even more exposure!

Learn more about geo-filters here:


This concludes our series on Snapchat. I hope you learned a lot, and, more importantly, I hope you’ll take action on what you learned.

Note: Be sure to watch out for more from me. I’ll be posting more great content on various topics soon!

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