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It’s More Expensive to Find New Customers than to Keep Old Ones!

Thank_YouThink about this for a moment…Can you recall the businesses that have serviced you in past years? What was the name of the repair service that fixed your computer? Or what was the name of the company that planned your vacation years ago? Taking the time to stay in contact with your customers will keep your name vivid in their minds.

Customers and clients memory of you fades over time. In less then a year they might completely forget you. Birthday, Thank You, Season Greeting cards are powerful tools that keep the name of your business in customers minds, and lets them know that you haven’t forgotten them. It will also create a lasting bond of loyalty and friendship with them.

Greeting cards are a great way to let people know that you appreciate their business, and also to inform them of promotions, new products & services and information you would like them to be aware of. You can also include a spattering of information about yourself, your business and what you have to offer.

You may be thinking that going to a greeting card establishment, picking out cards, stuffing them into envelopes, putting stamps on them and mailing them out is very time consuming, and you’d be correct. However, there is a much less time consuming way to accomplish this.

Today there are greeting card services that allow you to pick your card from online catalogs, add a personalized message and click a send button. The service will then print it, stuff and stamp it, and mail it out for you. And get this these services cost much less than buying cards from a store and mailing them yourself.

This is why it cost’s a lot less to retain old customers than it does to find new ones. Customers that have bought from you in the past are more likely to buy from you then new prospects. Now doesn’t it make sense to invest in them?

Again, your customers are worth this investment. Build a relationship of friendship and trust. Keep your name vivid in their minds, and watch your business grow leaps and bounds.

Click Here to find out more about how you can stay in contact with your existing customers.




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