Archive for August, 2011

Adding Graphics To Your Web Marketing

Graphics for Your Web SiteClick Here to Watch & Listen to This Post
Almost every marketer needs graphics. Many graphics are available pre-made. You don’t necessarily need to have every single graphic customized for your use only. Some graphics should always be custom made, but others can easily be stock material.

If you’re making sales pages of any kind, there are a few types of graphics you should almost always have. You don’t necessarily need a header and footer, but sometimes you can’t get away with having no graphics at all.

The most important thing you need if you’re selling an eBook, software package, membership site, or other digital products is a good e-Cover. This will have to be customized with your product name.

A good e-Cover graphic lends credibility to your product. If your eCover is poorly done, a lot of people will think the product itself is sub-par. If your e-Cover is especially attractive, it will make it seem like your product has a higher value. A good e-Cover is essential, especially if you’re selling to other marketers!

A guarantee graphic is also important. Guarantee graphics help draw attention to your money back guarantee. A guarantee graphic can increase your conversions. If you don’t have a clear-cut guarantee policy on your sales page, or if visitors don’t see it, you could be throwing sales out the window.

An attractive order button that draws attention is almost as important as your e-Cover. The order button is what people need to click in order to purchase your product. If they somehow miss the button, or if it’s difficult to see, people might get frustrated and leave.

Also, some people specifically look for the order button on your site first. The price of a product is usually near the order button, so some people will instinctively scroll down to the order button before they even read the sales letter.

If your order button is especially tempting, your price is good, and your e-Cover is exceptional, they may hit the order button and buy without even reading the whole sales letter. This is especially true if they’ve already heard a lot about your product before they make it to your sales page.

Bullets or accent graphics can also be important. They help draw attention to essential benefits and features. They should be used sparingly. Using bullets to accent everything on a page takes away from their usefulness, because they should only be used to draw attention to your most important benefits.

If you’re running an affiliate program, you should have a selection of banners for affiliates to use to advertise your site. Although some affiliates will only promote you through text links or emails, a lot of affiliates will still need banners for websites and blogs.

Remember, pre-made graphics can really save you time and money, but it can also pay to have part of your graphics custom made. Great custom graphics can really help increase sales.

Watch for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s another great resource to help you build your business:
Check Out This Graphics Package


Master The Art Of Article Writing

Article Writing Click to Listen to This Post

A blog or website is only as good as its content. If people don’t want to read what is on your site, then they will be less likely to use your services or buy your products. That’s why it’s important to have well-written articles on your site whenever possible, to keep user interest and generate revenue.

A simple way to get excellent articles is to hire a professional writer to develop them, but that can get expensive, especially if your site is just starting out. For many people, it is far more economical to write your own articles. But before you tackle this task, make sure that you’re up to it, because the quality of your articles can make or break your site or online business.

Anyone can write effective articles for their site. All it takes is practice and research. Read everything you can online. Find a writer or group of writers online whose work you admire and learn from their techniques. Eventually, you’ll find your own rhythm for your articles. Having your writing on your site will add a personalized touch to your site that users will appreciate, because no one knows how to say what you mean better than you. The key is to just keep writing.

On the web, less is more. When you’re laying articles out on your site, try to keep it as brief as possible. Break paragraphs up and try to keep it so the user needs to scroll as little as possible to read the entire article. Also, if you can, include pictures. The goal is to make your articles appear as short and appealing as possible, so users will be encouraged to read them.

Keep your sentences simple and easy to understand, without any unnecessary long or academic words. Try to organize your articles so that the paragraphs can be broken up very easily into sections under descriptive headings. This will make the reading experience much smoother and faster for the user by allowing them to pick and choose what they want to read, as well as helping them find a specific piece of information when they come back to your inspirational and enlightening articles.

Never publish your first draft. No matter who you are, it won’t be up to your potential. After you write an article, put it aside for a day and don’t think about it. Then come back to it with a fresh set of eyes. You’d be amazed at what you’ll pick up, both grammatically and content-wise. Sometimes, it won’t be uncommon for you to write three or four different drafts of an article before you find the one that you really like.

Watch for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s another resource to help you build your business: