Archive for July, 2011

Recurring Income from Membership Sites

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Many Internet marketers are turning to membership sites as a way of earning recurring cash. Membership sites can be great for bringing in money month after month, with very little extra work required to maintain them.

A membership site is a website that’s password protected, and generally requires users to pay a monthly fee. Most membership sites are protected by special scripts that handle the managing of the usernames and passwords of members. They also take care of canceling members whose payments don’t go through, or members who cancel manually.

Starting a membership site is relatively simple. You need a script, a billing provider, and content. The script will generally take care of the automatic monthly billing, member management, and protection of the content in the members’ area. All you need to do is set up the script, add a billing provider such as PayPal, and add content to the members’ area.

Sometimes, a marketer gets burned out with their membership site, or they need money quickly for something. Selling a membership site with members can bring in pretty good cash.

Another huge benefit of having your own membership site is that you can offer products and services to your list of members as an affiliate. Simply poll or survey your members to see what their needs are. Then investigate the affiliate programs that offer solutions to their problems. Sign up for a program, and send a link to your members, and you can generate relatively easy affiliate income.

Getting new members is probably the most difficult part of managing a membership site.

The best way to get members is to run an affiliate program and have other people bring in members for you. You can also get members by running PPC ads, advertising on forums, posting ads to relevant magazines and newspapers, and forming strategic partnerships and JVs with other webmasters.

As you get more members, your monthly income can continue to grow, so you can have money coming in each month. You’ll just need to continue delivering whatever it is you promised your members and subscriptions should remain relatively constant, or perhaps even increase.

Watch for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s a great resource to help you build your business:


Creating a Squeeze Page

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A squeeze page is a web page that’s used for the purpose of getting people to opt in to your newsletter or mailing list by entering their name and email address. A squeeze page generally doesn’t have as much copy as a sales letter, but most squeeze pages have some teaser text and bullet points.

Increasingly, video is being used in place of text on squeeze pages. Most text-based squeeze pages consist of a headline, a short paragraph or two of copy, a few bullet points, and an opt-in box – all “above the fold,” meaning the reader doesn’t have to scroll to continue reading.

Some squeeze pages will also have graphics, including a header and footer, and perhaps other graphics such as an eCover for a free report that’s being given away as a reward for opting in.

No matter which you choose, you’ll first need to create a basic HTML page.

You can do this using a WYSIWYG editor, which should make it easier for beginners. WYSIWYG stands for “what you see is what you get.” A WYSIWIG HTML editor lets you design visually, and you generally need to know little, if any, HTML to use one.

Many people use a darker red or a medium blue as the background color for their squeeze page, but you can use any color you like, as long as it isn’t incredibly bright and distracting and it looks good with any other graphics you might use on the page.

You don’t want to put your text directly on this colored background, because it will probably be difficult to read. What you want to do is create a table with a white background, and put all of your text and graphics inside the table.

In your program, create a table with a single cell (1×1) and set the background color to white. This table should probably be between 700 and 800 pixels in width. Most people use between 750 and 770 pixels, because it’s large enough to look good on monitors with very high resolutions, yet it still shows up well even at 800 x 600.

Inside this table, you’ll want to put the rest of your squeeze page information. This should include a headline, a little copy, bulletpoint or a video, and your opt-in box (you’ll get the code for this from your autoresponder).

You can also put the eCover of the product you’ll be giving away to subscribers, if you have one. Your headline should be something that will tease visitors and make them really want to sign up to get the information you have.

Next, you need to include some very short teaser copy. Just put in a paragraph or two of text or bullet points that describe the product you’re giving away for free. Then, you’ll create a list in your autoresponder and get the code for the opt in form.

You’ll need to paste the form code into the HTML area. Then you’re finished with your squeeze page. Just save the file, upload it and test it, then start sending traffic to it.

Watch for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s a great resource I found to help you create Squeeze Pages: