Archive for June, 2011

Cpanel for Newbies

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This is a quick beginner’s tutorial on how to use Cpanel to manage your web hosting account. It won’t cover every single thing that Cpanel can do, because it’s just too complex. It’s so complex that many people are afraid to even use it.

It can certainly be a bit scary for anyone who hasn’t used it before. Technical people pick it up pretty quickly, but non-technical people usually stick to using only the most basic features to avoid confusion. As an online marketer, it is helpful to know your way around cPanel so you can grow your business quicker.

With cPanel, you can do many things, like add a domain to your hosting account. After you log into Cpanel, click “Addon Domains.” Where it says “New Domain Name,” enter your domain name with the format

Then add the name of the subdirectory and username you want to use as your FTP login. This will be the directory where your website is stored on the server, and also your FTP username. Use something easy to remember, but not “yourdomainname.”

You want to make it difficult for hackers to find out your username, so choose carefully. Then simply enter the password you wish to use for FTP and click the button that says “Add Domain!” Now you’ll be able to log in to the FTP account using the username and password you just set up.

Just remember, the domain name won’t show up on the internet until you change the domain account at your registrar to point to the correct name servers. You’ll have to do that by logging in wherever you purchased the domain and finding the name server section for that domain.

The next thing you might want to do is set up a MySQL database. From within Cpanel, click on the button that reads “MySQL Databases.” Enter the name of the database you want to create. Then click on the button that reads, “Add Db.”

After the database is created, you have to set up the username and password. It will automatically take you back to the page where you can do this, so enter a username and password in the fields and submit it. Do NOT name your username the same thing as your database. That’s just making it easier for hackers to get into your database.

Make sure to add the user to the database. So many people forget to do this, and then they wonder why their scripts don’t work. You MUST add the user to the database. Use the dropdown boxes to select the username, then the database name. Tick the box to add all privileges for the user. Then click the button that says, “Add User to Db.”

Finally, you’ll probably want to set up an email address for your domain. To do this, click “Mail.” Then click the small link at the bottom that says, “Add Account.” Enter the name you wish to use, and then use the dropdown menu to select the domain you wish that email address to be set up for.

If you want the email address, enter johndoe in the name area, and select the proper domain. Next, enter a password that’s hard to guess, but make sure you write it down.

Leave the quota blank if you want the amount of space the email can take up to be limited only by your web space. That’s it! Your new email is ready to use. As you get comfortable with one feature of cPanel, see what else it has to offer.

Watch for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s related resource I recommend to help you build your business:


Social Networking With Squidoo

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Squidoo is a remarkable resource for Internet marketers. It’s a type of “web 2.0” site that allows users to create lenses, which are individual pages on the domain that cover a specific topic.

You may be wondering what’s so great about that, when thousands of other sites allow you to do the same thing. Squidoo is unique because they make it incredibly easy to create a web page with graphics, content, and interactivity… and they enable you to use the page to make money with it, too.

A few other web 2.0 sites allow a minimal amount of marketing to take place. However, they’re far stricter about the number of outgoing links you can have, and they often have other rules which make it harder to use the site for your own profit.

Because Squidoo has finally created a site that can be used for commercial purposes in addition to being a valued consumer resource, thousands of smart marketers have flooded to the site to take advantage of the free tools available to them.

Squidoo is quick to take action to prevent spammers from taking over the site, such as removing tools like iFrames that made it easy for spammers to abuse the system. They also banned some major topics from the site to keep unethical marketers away. Although this was frustrating to a lot of honest marketers, it made it harder for spammers to abuse the system.

They also instituted policies regarding the quality of lenses, requiring a more substantial amount of content to be published before the lens would show up in searches on the Squidoo site itself. This also helped deter lazy marketers who would put up a lens with just a paragraph or two of keyword-rich text and then a bunch of outbound links, which would detract from the site’s overall quality for visitors

Squidoo can be used in your business in many ways. You can promote services, products, or affiliate items through your lens. You can even have multiple accounts and on each free account, you can have an endless supply of lenses.

You can cross-promote your lenses. Build one master topic lens, and then branch out to build a number of more targeted lenses. Squidoo helps anyone be an expert on any subject, and Google likes Squidoo pages, which helps your lenses acquire higher page rankings in the search engine results for many competitive keywords and phrases.

People who sell on eBay also love to promote their eBay stores or auctions through Squidoo, using built in eBay modules (building blocks) that Squidoo offers. Some modules give the lensmaster a share of co-op earnings through AdSense and some module profits. But you can also use text and image links to funnel traffic directly through to your own domain.

Here’s another great resource to help you build your business: