Archive for March, 2011


Have You Been Deceived About Search Engine Ranking?

Two quick questions…

“Does search engine optimization really work to drive traffic?”

“And if so, how do I, someone who’s not a techie person by any means, do it??”

Answer:

Have you ever gone to Google (or any search engine) and typed in the term you were searching for?

Then did you go to any of the pages that came up on that first or second page of results?

Then you already know the answer to your first question…

Getting your site listed on the first or second page of a search engine DOES bring you traffic.

And you don’t think those sites at the top of the listings got there by chance or accident, do you?

SEO does work!

But a LOT of marketers get so confused by how to do it, that they don’t even try.

Which is a shame.

Imagine what an influx of thousands of new visitors to your site every week or even every day could do for your bottom line!

So I did some research on how anyone, even the most non-technical person, could optimize their site to get it to the front of the search engine rankings, and here’s what I found:

SEO-Elite

Now, before you start thinking you can’t do this…

OR that’s it’s for techno geeks only…

Or that you need to be super computer smart or even know what you’re doing…

Relax!

SEO Elite is so user-friendly, even an 11-year-old kid can use it.

Check out the examples:

SEO-Elite

If you promote ANYTHING online, this is for you.

Forget EVERYTHING you’ve ever heard about search engine optimization that scared you away…

Picture YOUR site in the NUMBER ONE position on Google and Yahoo…

And then GRAB this:

SEO-Elite

Just because you THINK something is true, that doesn’t MAKE it true.

Just because you THINK you can’t do Search Engine Optimization yourself, and get your site into the number 1 spot on Google, that doesn’t mean you can’t.

It just means you’ve been DECEIVED into THINKING you can’t.

I’m here to tell you… YOU CAN.

Just look at these examples:

SEO-Elite

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Creating a Mini Site to Promote Your Product or Service

The word “minisite” can refer to a number of different things. Some people call small niche article sites minisites, but that isn’t the general use of the word. In Internet marketing, the word “minisite” is generally used to refer to very small websites that are set up to sell a product – usually an eBook or other digital download.

Most minisites are only 1-5 pages. Some of them are only a single sales pitch page, plus perhaps a thank you page to be displayed after the customer places an order. Others have a contact page, a terms of service page, a frequently asked questions page, or other general pages.

For the purpose of this tutorial, we’ll just work on creating a single page minisite, and we’ll cover only the design – not the sales copy. Most minisites have several key parts. They usually have a header and footer, although some have only a header, or may have neither.

They also have a sales letter of some sort, which is used to sell the product. Finally, they have an order button that is clicked when a customer wants to purchase the product. Some minisites also have an eCover, which is a computer-generated image that mimics what an information product for sale might look like if it was an actual physical product.

For example, if the product is an eBook, the eCover might look like a hardcover or paperback book cover (sometimes a spiral notebook, too). If the product is a membership site, the eCover might be a membership card. Software products usually have a 3D software box as their eCover.

The first step in creating a minisite should be creating your eCover, if you intend to use one. Most people create their eCovers with Photoshop, because the eCover action scripts needed to create them only work with Photoshop. If you don’t have Photoshop, you may need to create it from scratch, or have it made for you by a professional graphic designer.

After you have your cover design, you’ll need to create a header. Although some marketers don’t use headers, most do. A well-designed header can draw attention to your headline, and it can make your site look more professional.

The header should contain your product’s name and a tag line – like a one-sentence blurb that tells what your site is offering. It can also contain a photo that’s related to your niche, and it might also contain a small version of your ecover – all tied into a theme that matches the interests of your audience.

Let’s say you’re creating a minisite to sell your dog-training ebook. Your header could potentially contain a picture of a woman pointing at a dog, and the dog sitting down. The text on the header might say something like, “Dog Training 101: The Ultimate Guide to Training Your Puppy or Adult Dog!”

Don’t make your header too large. If the header is so large visitors can’t see the headline without scrolling, it’s too big! It should attract attention to the headline, not hide it. Headers are generally between 700 and 800 pixels wide and 100-200 pixels in height.

The footer is usually the same width, but about half the height of the header. It may only contain the product name or logo, but may also contain an image or copyright notice. Finally, you need an order button that draws a lot of attention. Your button might contain your eCover, plus a brightly colored button and a call-to-action, such as “Click Here for Instant Access!”

If you have the money to invest, you might consider ordering a minisite package from a professional designer. For about $300, you’ll get the header, footer, eCovers, and even sometimes extra banners that you can use for off-site promotions.

Watch your inbox for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s another great resource I created to help you build your online business:
http://www.rupertmamby.com/quickstart

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