Archive for February, 2011

Building An Online Business Using Joint Ventures

Joint ventures (also known as JVs) are partnerships between two or more people, usually with the purpose of cross-promoting products.
There are various types of JVs, and what you offer your JV partners will depend on what you have to bring to the table, and what you’re looking for in return.

Most JVs are really affiliate relationships. You have a product, for example, and your JV partner has a forum, website, or email list. Your JV partner sends an email to his list about your product, or puts an ad on their website, blog, forum, etc.

Then you pay that JV partner a commission for the sales he generates. (It could also be the other way around, where the other person is the product owner.)

Although this type of relationship probably shouldn’t be called a “JV,” a lot of people do refer to it as such – probably because the product owner approached the JV partner to ask for a promotion instead of the product owner just deciding on his own to become an affiliate.

A more common form of true JV is when two parties with email lists or websites exchange ads. Usually, both parties have lists of comparable sizes in the same general niche, and each person agrees to send a mailing out to their list on the other person’s behalf. You send their message to your list, and they send your ad out to theirs.

Joint ventures are great, because they allow you to go far beyond what you could accomplish by simply promoting to your own list, or on your own site. If you have a list of 10,000 people, and 200 people buy the product you’re advertising, you have a 2% conversion rate.

If you could find ten other people with lists of 10,000 people to send out your ad, and you also experience a 2% conversion, you could make ten times the money you’d have made by sending out a message only to your list of subscribers.

Of course, in many niches, lists will often have duplicate subscribers. In the Internet marketing niche, many webmasters are on dozens of different lists. When a major launch goes out, you might get five or ten messages promoting the exact same product on the same day.

But no two mailing lists will consist solely of exact duplicates. Even in the same niche, people can attract different audiences. JVs are a great way of reaching more people than you’d otherwise be able to reach on your own.

If you’re interested in doing a JV with someone, you should be well prepared before you write to him or her with your proposal. You must bring something to the table that is of value to the other person. A JV can be a cross promotion or a bartering situation, where each of you offers up a service or skill to jointly create and launch a co-branded product.

Don’t expect to write to a well-known marketer with a huge list and get an instant JV when you don’t have a list and aren’t offering anything special. It could happen, just don’t expect it.

Occasionally, you can entice a JV partner with a very generous commission. In that case, be prepared to pay 70% or more in order to get JV partners, unless you’re already very well known in the niche or have a very large list of your own.

You’ll also probably have to JV with people who have lists that are similar to yours in size. Most people won’t be willing to JV with you if their list is over 10,000 people and yours is only 200… but it never hurts to ask.

Once you build up a large list of your own, you can start getting bigger JVs. Just don’t forget about what it was like when you were new and your list was smaller. You shouldn’t automatically pass over someone because his or her list is currently small.

If they’re offering you a good commission on a very high-quality product, it might be something you should consider. Plus, you’ll be developing a relationship that might be very valuable in the future!

Watch for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,

P.S. Here’s another great resource I created to help you build your business:


Generating Cash Through Keyword Research

[caption id="attachment_524" align="alignleft" width="300" caption="Keyword Research"][/caption] Your keyword choices are critical to your success in nearly any online business model. Whether you’re pursuing PPC, blogging and AdSense, or any number of Internet marketing opportunities, the keywords you choose can make or break your success.

Keywords are important for several reasons. First of all, there’s traffic. If you choose the wrong keywords to target, you’re probably not going to get nearly as much traffic as you’d like. Whether you’re using PPC or search engines to get your traffic, your keywords are going to affect your ranking and link performance.

Another reason why keywords are so vital is the fact that you need targeted traffic. Ten thousand visitors coming to your domain via the keyword “books” is probably going to be worthless compared to 500 visitors who come via the keyword phrase, “Harry Potter books,” if that’s what you’re selling.

Someone who is searching for “books” is probably just browsing. They may not even be interested in buying anything – they could be interested in selling books, book history, book publishers, and more.

But someone who is searching for “Harry Potter books” is probably ready to buy something right then and there. So it’s not enough to just get a lot of traffic – you need a lot of traffic that’s willing to take the action you want them to take.

Whether you’re looking to sell eBooks, promote affiliate products, get leads for a CPA offer, or just get sign-ups to your list, you want targeted visitors who are likely to be buyers now or in the future.

Once you’ve chosen a niche you’d like to pursue, you need to research the keywords you’ll use. If you’re writing articles, you’ll need to choose keywords to use in the titles and text. If you’re building niche websites, you’ll need to use keywords in the domain name. If you’re buying PPC traffic, the keywords you choose will likely be one of the biggest factors determining whether or not your campaign is profitable.

Market Samurai is a very good tool for researching keywords. They have a free trial If you want to try it.

Google has their own keyword tool, but they don’t show you numbers. They only give you a general idea of the searches a keyword gets, as indicated by a colored bar:

To start, you’ll first want to enter a base keyword for your niche. Let’s say you’re targeting the golf niche. You might enter “golf” into the keyword tool of your choice. Then the keyword tool will show you a number of related keywords.

You might come up with “golf clubs,” “golf tips,” “golf swing,” “golf bags,” “golf carts,” and “golf courses.” This is a short list of more broad terms. You’ll want to eventually generate a big list of keywords that you can use over the coming months and years, so get started today!

Watch your inbox for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,

P.S. Here’s another great resource I created to help you build your business: