Archive for November, 2010


Explaining The Mystery Of Internet Marketing

When you make a living online, a lot of people won’t understand what it is you do. Some of them will think you’re nothing more than a spammer – just because you work on the Internet. You might even run into people who automatically assume you’re into promoting something unscrupulous or undesirable, because they think that’s all the Internet is used for!

You need to be prepared to deal with people like this. Some of them may even be close friends and family members who are simply ignorant about the various marketing uses for the World Wide Web.

The first thing you need to explain to people is that very few people who work on the Internet are spammers. Spammers actually make up a very, very small minority of those who make money online.

If you do any sort of email marketing, you should explain that every single person you send email to has signed up specifically to your newsletter, and clicked a link to confirm that they really want to be on your list.

Explain to them that subscribing to your newsletter is a lot like signing up for delivery of the newspaper, or a magazine subscription. People sign up to your newsletter, and then you send them valuable information, not just advertising.

If you sell eBooks online, you can explain to people that you’re a bit like a book publisher, but all of the books you publish are in digital format. You can tell them that instead of paying a lot of extra money for the printing, binding, marketing, and shipping of a physical book, you eliminate those costs by selling all of your books as downloadable products.

If people still don’t understand, you could even show them what an eBook is by letting them view one on your computer. If your main business is advertising affiliate products, you can tell people you’re in advertising.

Explain to them that you run a website (or websites) and you place advertising on that website. Every time someone clicks an ad and purchases something, you receive a commission. If you make most of your money through AdSense or selling advertising on your sites, you can simply tell people that you place advertisements on your websites, and you charge advertisers for that ad space.

Some people feel more comfortable just telling people they design websites. If you’re a decent website builder, this will probably really impress people, but be prepared to get requests from people asking if you’ll make them a site, too.

If you don’t want to deal with all of the technical questions, just telling someone you design websites will usually be enough to satisfy them. If people are particularly doubtful, you can start to point out some examples of people who have been very successful making money online.

You should realize that some people will just never understand what you do. Try to explain it the best way you can, and if it doesn’t work, accept it. Some people just won’t get it. If the in-laws or your spouse are nagging you because your money isn’t yet streaming in, and you feel pressured, put together a simple presentation that answers all of their questions and puts their minds at ease, or find some statistics or proof of earnings of someone who is doing what you are trying to do.

Watch out for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s another great resource I created to help you build your business: http://www.rupertmamby.com/quickstart

Read More...

Getting Started With Video Marketing

Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.

YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche-specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.

Almost any type of product or service can be promoted through video, but it’s important to do it properly. People generally don’t visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.

But for the most part, people don’t want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.

If your free videos offer a ton of quality content, they have a good chance of going viral and making you money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.

Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don’t read well, or people who really hate to read.

Many marketers feel they don’t look good on camera, or don’t have the budget to produce quality videos.

That’s one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving through your online presentation.

You can also use a microphone to record your voice explaining the process as you go through it. Camtasia is very easy to use, making it extremely popular for people who aren’t very good with technical things.

Many people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you’re promoting an eBook about Squidoo, for example, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own group on Squidoo.

You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples from it. Show how to teach a dog to sit, and another showing how to teach a dog to heel.

If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your website, making sure you show proof of your results within the video production.

Even if you don’t want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it’s also effective as the primary media you use to create your product, too.

Come back for more marketing tips real soon, and good luck with your online promotion efforts!

Here’s more help with Video Marketing: Video Marketing Resource

Read More...