Archive for October, 2010

Building an eBook Empire

While there are many ways to build a business online, building your own eBook empire is one method that can create long-term residual income for years to come. Of course, eBooks provide many perks up front.

You don’t have to stock any inventory. You can keep overhead costs low (no publisher and agent percentages like there are with print books). You have an endless supply that can be purchased at any time of the day or year.

But they also offer many benefits that aren’t so obvious. While a tangible book in your local bookstore might sell for $14.95, an eBook on the same subject could sell at anywhere from $27 or more online as a digital download.

You don’t have to be a professional writer to launch your own eBook empire. The writing is much easier for an online audience – more like you do every day via email than what you learned in a college-level English class.

Many ebook authors start out as ghostwriters for other top Internet marketers on a freelance basis. When they discover how profitable their ebooks actually are, many actually decide to learn the entire process of launching their own ebooks themselves.

You can even find quality freelancers to create your products for you at a fraction of the price, and turn around and launch them with your name on it – and it’s not only legal – it’s standard practice in this industry!

So what does it means to launch an empire of ebooks? You start with one, and then branch out – branding yourself as the go-to person for that demographic’s needs. You don’t have to write one definitive guide to wedding planning, for example.

You can write one about picking the perfect wedding gown, another on wedding flowers, one on honeymoons, and so on. Each smaller niche idea that you drill down into gives you more selling opportunities.

There’s a step-by-step process for developing an ebook – which begins with finding your niche and ends with the launch of your own powerhouse affiliate program. You want to have an army of virtual salespeople out there pulling in profits for you while you continue adding building blocks to your empire with follow-up product ideas.

You can use many free and low-cost tools to launch your first and subsequent ebooks online. It isn’t a business opportunity that requires a large investment of money, but you do need to commit some time to ensure it’s properly launched in a way that bolsters your reputation in the community.

Watch your inbox for another marketing tip real soon, and good luck with your online marketing efforts!

Here’s another great resource I created to help you build your business:


Getting Help to Build Your Business

In the world of Internet marketing, unfortunately there are some unethical money-hungry con artists ready to prey on your ignorance. They know you’re new, and they know you won’t realize you’ve been suckered until it’s too late.

So how does a newcomer to Internet marketing safeguard his or her pockets from the greedy, self-indulgent scams of an unscrupulous marketer? First, you want to do a bit of background research.

If you land on a page where someone has recommended a course or tool that you feel will help accelerate your Internet marketing earnings, don’t buy on impulse. You might regret it later and have to ask for a refund, or absorb the cost if no guarantee is offered.

Google can be your friend here. Type that marketer’s name into the search engines and see if there are any negative reports. But beware! One of the most common affiliate pre-pitches is to promote a product by using the “scam” keyword approach initially and then build the product up with the detailed review to make a sale for themselves.

You may see about 5 page’s worth of links if you type in [marketer’s name] and scam, but that doesn’t necessarily mean they’re real scam accounts. Always read the pages with care.

You also need to know that practically every marketer has a disgruntled customer. Some people get angry if their download link doesn’t work and they don’t get a response within 30 minutes, late on a Sunday night. Others intentionally try to sabotage the competition by posting false negative reviews online.

You should be able to find at least as much positive endorsements as you do bad ones. If not, it might be best to exercise caution.

Never rely on a marketer’s own claims alone to make your buying decision. And if you find them in a forum, don’t think that just because they have the highest post count, it means they’re the best marketer.

Get personal recommendations from other marketers or customers whenever possible. If you want to find out who has the best affiliate marketing guide, for example, then you can ask around in a forum to find out. A recommendation from a marketer you already trust can usually be counted on, because if they provide you with a poor product recommendation, it tarnishes their own reputation, too.

Watch your inbox for another marketing tip real soon, and good luck with your online marketing efforts!

To your online success,

P.S. Here’s another great resource I created to help you build your business: